If there’s one thing that can be said about entertainment, specifically on the Internet, it’s that original content reigns supreme. For anyone that needs further proof of this, all you have to do is look at LinkedIn, which has been said to acquire its own original video content in the future. To say that this is newsworthy, to say the least, as most people know LinkedIn to be a social network for professionals. This content push has the attention of Long Island advertising agencies across the board, and understandably so.
Jeff Weiner, the CEO of LinkedIn, spoke at the Information Subscriber’s Summit in San Francisco, with content being one of the main talking points. Weiner said that while there are no plans to currently buy video content, it’s an idea that the company is open to. He said that shows like ABC’s “Shark Tank” could fare well on the platform. Anyone that read this might assume that this is just one example of the content that LinkedIn users want.
It’s easy to see why this news would garner attention, but it’s not like LinkedIn hasn’t used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
The value of original content can’t be denied, as it has helped a number of services stand out. “Stranger Things,” for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that’s slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
While LinkedIn says that there are no concrete plans to move into the original content realm, the benefits of doing so are numerous. Not only would this be able to attract a new audience, but it would keep existing users around for longer. They would become engrossed in the social network itself, thereby creating more connections and potentially finding new business. We can only imagine for now, but the idea of original video on LinkedIn is an intriguing one.
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